Santiago Arana has been named among the Top 250 Realtors in the United States by Real Trends in The Wall Street Journal for 8 consecutive years! Based in Los Angeles, Santiago has closed over $2 Billion worth of real estate, netting over $420 Million in sales volume in 2017 alone! Joshua caught up with him during April of that 2017 year as he was in the midst of his meteoric rise in the real estate industry and they recorded this epic podcast together, and since he has gone on to become the #7 real estate agent in the country, the #3 real estate agent in California, and has represented clients such as Lady Gaga and Larry David, check it out!
0:01 - Interview start
1:50 - Becoming an entrepreneur
6:00 - Finding a mentor in real estate
12:10 - Being persistent but not annoying
14:30 - Seeking out advice from a mentor
18:00 - Getting people’s business because he remembered each property he had listed
19:20 - Positive thoughts are more powerful than negative thoughts
26:00 - Having listings is power
29:00 - Having guests at his open house just to see who “that annoying guy” was
33:50 - How to position his buyers differently to make them stand out
38:10 - Showing up early to an open house and getting the deal
41:30 - The importance of building a database
44:00 - What percentage of new business is from open houses
51:00 - Differing his agency from older agencies
53:30 - Staying structured and organized to not be overwhelmed
55:00 - Breaking down tasks by importance to not waste time
57:40 - “the day that you stop growing you are dying”
58:40 - Advice to give to younger self
1:02:00 - Find your skill and develop it
Websites:
https://www.theagencyre.com/agent/santiago-arana/
https://www.facebook.com/SantiagoAranaRealEstate/
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